The future is inevitable, but you can change its path at any time.

Jeff Braun

"Bringing awareness will save lives, Michael’s fight and his resolve will help others live a long and healthy life."

Jeff Braun is a distinguished CEO and executive renowned for propelling businesses to success across industries through strategic leadership. With 25+ years of experience, he’s recognized for fostering collaboration, driving growth, and igniting positive change.  He’s a captivating keynote speaker who shares his expertise on leadership, organizational transformation, and peak performance at prestigious events. His dynamic presentations resonate with diverse audiences, reflecting his status as a thought leader.  Jeff’s commitment to cultivating high-performance cultures is evident through his advocacy for innovation, team empowerment, and operational excellence. His proven track record and unwavering dedication make him an invaluable contributor to the boards he serves on, shaping companies’ future and ensuring their continued industry prominence. Jeff is currently the CEO of Primera Coop.  

Michael  was a big reason I chose to change industries and join the Primera team while Michael was our Board Chairman.  With his energy and passion for people and high performance, we knew we could help transform our industry and provide our Membership with unparalleled value.  Michael took me under his wing, to help me network, learn and understand our industry with a healthy push to achieve while growing into our Cooperatives leadership role. 

“Losing Michael brought this disease to the forefront for me. But watching Michael thrive while he fought the disease was not only inspirational; it made it clear that others could beat it!  Bringing awareness will save lives, Michael’s fight and his resolve will help others live a long and healthy life.

I want to help Big Mike’s Big Bottom Line achieve its mission!  Use my strengths as you need them, and count the number of lives saved because they were informed! BMBL will make a difference in the lives of many! 

Since joining the team, I’m simply better informed!  I’m also more aware and likely to converse with people I may not have had prior about the disease, its symptoms and the screening and test that people have access to.”